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<h3>Welcome to <?php echo $proj_config['project_name']; ?></h3>
<h4>Using this tool we can check the different pages web data, 
which will help us to further optimize out website to yeild better performance.</h4>

<p><b>Web analytics</b> is the measurement, collection, analysis and reporting of internet data for purposes of understanding and optimizing web usage</p><br/>
<p>
Web analytics is not just a tool for measuring website traffic but can be used as a tool for business research and market research. Web analytics applications can also help companies measure the results of traditional print advertising campaigns. It helps one to estimate how the traffic to the website changed after the launch of a new advertising campaign. Web analytics provides data on the number of visitors, page views, etc. to gauge the traffic and popularity trends which helps doing the market research.
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<b>Search engine optimization (SEO)</b> is the process of improving the visibility of a website or a web page in search engines via the "natural" or un-paid ("organic" or "algorithmic") search results. Other forms of search engine marketing (SEM) target paid listings. In general, the earlier (or higher on the page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine. SEO may target different kinds of search, including image search, local search, video search and industry-specific vertical search engines. This gives a website web presence.
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As an Internet marketing strategy, SEO considers how search engines work and what people search for. Optimizing a website may involve editing its content and HTML and associated coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines. Promoting a site to increase the number of backlinks, or inbound links, is another SEO tactic.
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Example: Google Webmaster, Bing Webmaster, Yahoo Site Explorer, Alexa etc
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<p>
The project will provide in-depth information on the working and performance of a website and recommend optimization strategies to be made for better performance of the website. 
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<p>
It is valuable tool that will help you determine the elements on your site that are working and which ones need improvement. This feedback gives you the information you need to make changes and then evaluate their effectiveness.
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<p>
Web analytics is the process of measuring site statistics and analyzing traffic behavior. 
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<p>
It is typical for any business to do some data analysis. Data analysis is used to determine sales, profit, loss rate, and market interest. However, in terms of establishing a strong e-presence for your website, there is one tool that you could used in order to collect necessary data that you would need to promote your site.
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<p>
Web analytics has been gaining steady popularity among websites, blogs and portals. It is used to analyze market trends and to identify website users or visitors. It is also used to determine the behavior of website users. It is a great tool to determine your latest website trends and your visitors' or users' preferences in terms of site features. 
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<p>
Here are the benefits of web analytics:-<br/>
* Number 1: It helps monitor your visitors and users<br/>
* Number 2: It can help you optimize your website<br/>
* Number 3: It can help you formulate a sales and e-marketing plan<br/>
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<input type="button" name="btn_sub" id="btn_sub" title="Login" value="" class="btnd login_btn" onclick="javascript:handle_redirect('<?php echo $proj_config['site_url']; ?>');" />&nbsp;
<a href="<?php echo $proj_config['site_url']; ?>" title="Login" >Click to go back to login page</a>
<?php }else{ ?>
&raquo; <a href="<?php echo $proj_config['site_url']; ?>dashboard.php" title="Dashboard" >Click to go back to dashboard page</a>
<?php } ?>
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